Quiet Please…and…Roll Cameras!!

Posted February 2nd, 2010 by admin

Ladies and Gentlemen, Boys and Girls and anyone else who likes to read my posts on here that do not fall into those categories…the wait is almost over!

Your thinking, what wait? Am I supposed to be waiting? Well, I haven’t been waiting, so should I be?

The answer is Yes, you should be waiting. You should be waiting for Custard Media Solutions’ premiere, worldwide exclusive, of their brand new promotional video!

Last Thursday afternoon, we had Seal Films turn Custard Media HQ into a Hollywood film set.  Ok well that isn’t strictly true; we had the same desks, albeit we sat in different places, same chairs and the same people.  The same people that have no experience in this kind of thing…(well except me, I was in a film once…well a deleted scene of a film…but it made the DVD).

Didn’t take us too long to film, as soon as we stopped Adam from laughing mid take and Sam shouting from the background whilst we were recording, but other than that it all went smoothly, as custard does!

We should have a few more action photos for you and some out takes as well as the edited version soon enough.

I won’t give too much away at this point, no not about my film, that’s not as exciting, about the promo.  All I will see is, watch this space.

Tags: Custard Media Solutions, promotional video, Seal Films

5 Major Social Media PR Disasters

Posted January 28th, 2010 by admin

Social media can be a great PR tool for businesses, but all too often things can go very, very, wrong. From utterly clueless businesses experimenting with the internet to in-touch online businesses simply making amateur mistakes, the world of social media certainly isn’t one that you want to be caught in when you’ve screwed up.

These five social media mistakes must have hurt. From businesses to bands, CEOs to employees, social media PR disasters happen surprisingly frequently. These five caught our eye for sheer style, stupidity, and humor value.

1.  Whole Foods’ Political Debacle

Whole Foods, a brand that’s particularly popular amongst social media users, caused a stir in the blogging world in mid-2008 when CEO John Mackey made some negative comments about President Obama’s healthcare plan. While the comments were made in the Wall Street Journal and weren’t related to Whole Foods as a company, left-leaning social media users were outraged at Mackey’s conservative remarks, and created a 22,000-strong Facebook group calling for a company boycott.

2.  Attack Attack’s Horrible Music Video, and the Rise of Crabcore

It’s one thing to be made fun of anonymously on the internet, and it’s another altogether to have your official Youtube channel invaded because of a music video. Attack Attack’s latest music video drew jokes and criticism from just about every metal fan, who rushed to their Youtube channel to poke fun at their patently ridiculous dance moves.

How did Attack Attack respond? By pretending the old video didn’t exist, and filming a new one to replace it. Despite their best efforts, the older, significantly more hilarious video still draws thousands of views per day.

3.  Microsoft’s Horrible Windows 7 Ads

When it comes to advertising, competitor Apple Inc. have a clear advantage on their Redmond competition. Microsoft’s recent advertising campaigns have drawn a lot of criticism, mocking, and even entertaining parody in the blogosphere. Thousands of bloggers have challenged Microsoft to make a good commercial, and with their recent string of TV-bombs, it seems unlikely they’ll accept.

4.  Horizon Realty’s Ridiculous Twitter Lawsuit

Fancy being sued for the content of your tweets? Chicago-based property firm Horizon Realty decided that one user’s tweet was too much when they filed a libel lawsuit for $50,000. Her only offense? Calling a Horizon Realty apartment “moldy”.

Naturally, Horizon’s move drew a lot of negative feedback in the blogosphere and social media world. Who knew frivolous lawsuits could draw so much attention? Let’s hope Horizon Realty gets their settlement – they’ll need it after this wave of bad publicity.

5.  Dominos’ Youtube PR Disaster

This one isn’t a case of marketing incompetence as much as it is employee stupidity. In 2009, two Dominos employees uploaded a video to Youtube of them doing some pretty nasty stuff to customers’ pizzas. Dominos managed to get the video yanked off Youtube two days later, but the damage was done: some 1 million viewers saw the video, and news travelled quickly. Dominos later responded to the controversy, minimizing damage slightly, although the effects are still quite clear – search “Dominos PR”and you’ll still be inundated with coverage of the PR meltdown.

Tags: social media, YouTube

Male Desperation In A Time Of Need

Posted January 26th, 2010 by admin

It gets to this time every year, towards the end of January, and there is a killer disease that seems to only affect the men in the country.  I suffer occasionally from this illness…an illness that makes me feel helpless, feeble and vulnerable. It’s an illness that I wouldn’t wish on anybody.  Fortunately, I am yet to have it this year (touch wood), but Sam, a Director of Custard Media Solutions, has come down with it big time.

I’m talking about the dreaded ‘Manflu’! Now, don’t laugh, maybe it’s not a ‘killer disease’ but this is a serious matter, because the women of the world don’t seem to have any sympathy when this wretched malady infests itself within the male species.

You see, Sam is one of the most hard-working, most sensible people I know…(ha!) and even in tragic times like this, he still pushes himself into work to keep the team together and educate us even more about the world of seo and online pr.

But then yesterday, it just all got a bit too much, he couldn’t take it anymore and the Manflu or ‘Samflu’ took a turn for the worse. Bedbound, helpless and dysfunctional, Sam just couldn’t make it into the office but instead like the dedicated man that he is he set up shop at home and pushed himself through with a full hard day of work (so I’m informed)!  It’s obvious that Sam is trying hard to battle it off, but for some guys, it’s just not that easy and all that you can do is wallow in sorrow as nobody comes to the rescue.  Yesterday, Emma found a quote that sums up this situation down to a tee:

“Men suffering from Man-Flu want nothing more than to get out of bed and come to work, but they are too selfless to risk spreading this awful condition amongst their friends and colleagues. In this sense, they are the greatest heroes this country has ever known.”

Manflu has even made Internet News this week, and men have been dubbed the “weaker sex” because a “minor ailment is enough to morph us into helpless babies.”  Now, don’t get me wrong, I am far from a sexist person, however, you can tell that this was written by someone who hasn’t been there, someone who just hasn’t experienced the pain and drama that we have to go through, someone who just doesn’t understand!

The following clip is the epitome of what men have to go through.  Take a look, maybe it will make ladies more aware of the kind of state we go through, and maybe you will think twice next time.

I should state before you watch, that no man was injured during the making of this video, and is inserted for educational purposes only. Women, don’t try this at home!

When our female counterparts are poorly or sick, we men can relate and know how you feel, so we wait on you, hand and foot and nurse you back to full health, and when the tables are turned, what a different story.  We get taken advantage of and I think it’s time we make a stand.

So next time one of your employees, employers, husbands or boyfriends have to pull a sicky due to the dreaded Manflu, just remember…they are off for your own good!

Tags: Custard Media Solutions, Manflu, online pr, seo

A Present For ‘Gibbo’…

Posted January 15th, 2010 by admin

Even though, from time to time at Custard Media HQ, we can get a little ’snowed’ under (thought that was appropriate) with SEO and getting clients to the top of Google for their keywords, it is very rare that work gets forgotten about or not done at all…in fact it just NEVER happens!!

However, all this hard work warrants a bit of time off, and Christmas was the perfect time. It’s a whole week to chill out, to take a holiday and to just do our own thing. This is time is cherished by all of us.

But as you can imagine, coming back to HQ in the New Year, it’s busy times, phone off the hook, work to catch up with and emails to respond to.

That brings me onto today’s post rather nicely.

Emma ‘Gibbo’ Gibson is HQ’s office manager and account manager and over the Christmas period there was one particular email Emma received, that contained some work for her to do.  We had only been back a couple of days before it was the weekend and Emma received a bit of an ‘ear bashing’ because it hadn’t been done.  Not only that, but this ‘ear bashing’ took place whilst she was in her Holy Place…The Pub!

Our client heard about this and I think he felt rather guilty, because yesterday around about 4.30pm, a delivery for ‘Gibbo’ arrives.

This wasn’t your standard looking gift…this was a rather large brown box, all taped up with Emma’s name on it.

So like a little child on Christmas Day, mini squeaking to high heaven (as you will soon witness for yourselves) she proceeds to open her gift.  In true fashion, Ayman Fazeli, our online pr manager and part time camera man for Custard Media Solutions, was ready for a bit of video action!  Just see what she makes of the marshmallows…O, sorry Emma…”They’re Princess Marshmallows!”

I should probably state at this point, that Emma is not disorganised in the slightest and is actually the one that keeps us all in check…(Emma you owe me a drink!)

So, I think the moral of the story is, don’t do the work, get an ‘ear bashing’ for it, make the client guilty and you will be rewarded…hmm somehow I don’t think that’s going to go down to well somehow.  So I think we’ll just resume normal practice!

Don’t forget guys, you can also see this video on our Custard Media Solutions Facebook Fan Page!

Tags: Custard Media Solutions, online P, seo

Filed under: Custard Media Clients, The Custard Media Office

Top 4 Social Media Mistakes

Posted January 13th, 2010 by admin

Social media is no longer an oddball marketing tactic, it’s a proven marketing method for thousands of businesses worldwide. With small businesses, major corporations, and Fortune 500 companies all rushing to create their own social media presence, we’re seeing significantly more social media successes.

However, alongside those successes are some embarrassing mistakes. From fake grassroots marketing to paid-for reviews, big brands occasionally make some major errors in the transition to social media marketing. These five mistakes seem to pop up embarrassingly often, so we’re put them together as an anti-template for social media marketers.

1. Online astroturfing

Normally reserved for “grassroots”political campaigns, astroturfing is the process of creating a marketing campaign that appears spontaneous and audience-driven, but is really planned out well in advance by the advertiser.

A standard practice for some offline advertisers, astroturfing rarely ends well in the online world. Social media moves fast, and users can quickly find details about online personalities and so-called “genuine” movements. Create real social media movements, not manufactured enthusiasm.

2. Being a brand, not a person.

People use social media platforms to connect with other people, not other brands. As valuable as an @Microsoft Twitter account could be, it’s unlikely to provide any direct interaction with customers. If your company is using social media for customer support, assign each employee a personal account, not just an anonymous company brand.

3. Moving too slowly.

A large number of offline-only companies are amazed at the speed of online business. Social media moves incredibly quickly, with major news stories traveling across the world in mere minutes. There’s no greater proof than the massive reliance on Twitter for recent news stories and world events. While traditional outlets take hours, sometimes even days to report, Twitter users have pieced stories together in minutes.

There’s a downside to this, especially for small businesses. While social media can promote you rapidly, it can also bring your business down without careful attention. Respond immediately whenever negative feedback hits the airwaves, and don’t let stories travel without your side out there.

4. Spreading your influence.

Social media is all about influence. When given the choice between 100 semi-valuable profiles or one ultra-influential profile, which would your business choose? Obviously, the choice is in the single profile, but thousands of businesses, intentionally or not, end up choosing the hundred.

For businesses with multiple employees, it’s unwise to spread influence across each and every account. Using individual accounts for technical support and customer assistance is a worthwhile strategy, but it’s especially wise to keep one brand-only account for major announcements, promotions, and business events. Ensure that your followers only need to listen to one account, and enjoy greater online influence.

Tags: social media

This Big Freeze Malarky!

Posted January 12th, 2010 by admin

So it’s a brand new year, new start and new things to come for all of us at Custard Media Solutions.

Even the recent “Big Freeze” is pretty new for this country and its funny to see how unprepared we actually are for it.

I heard a joke the other day, which I will share with you guys…prepare yourself it’s a bit of a shocker…

Q. “How do you know if it’s snowing down south?”

A. “They have a News bulletin!”

Look, I told you it wasn’t brilliant, but it’s absolutely true.  All we have heard about for the last couple of weeks is how this weather is affecting us, and how bad it is. Schools are off, exams postponed, offices closed down due to it. But weeks before, the bookies place odds on whether we will have a ‘White Christmas’ and everyone saying it will be really nice and all that jive and then when it arrives, everyone goes on a massive downer about it.

Except us! In the heart of Leyland, in the midst of the blizzards, is our office.  Nothing could keep us away in this weather. However, there are some disadvantages of this that I will share with you.

1.      Having to defrost my car! No one likes doing it, but it’s one of those painful things that has to be done, if you aren’t lucky enough to have air conditioning or heated windscreens, then this isn’t a problem, it’s when you have nothing but a credit card to scratch the frost off, with no gloves and gained frostbite by the time you have finished, is where blagging being snowed in becomes more appealing!

2.      We have to perfect our drifting skills on Tesco’s car park to avoid, college kids having snow ball fights, businessmen falling over and getting up in the hope that no one has seen and busy mums chasing their kids in sliding runaway trollies.

3.      Arriving on a Monday morning, when the rather pathetic heater (I say rather pathetic, I actually mean downright rubbish as it doesn’t get warm until about 4.30 on the following Friday) hasn’t been on all weekend.  In fact it would be more beneficial to have someone with asthma blow at me through a straw. Hmm, maybe a new job for Rick J

4.      Sitting at my frost covered desk, below lengthy stalactites that have formed on the ceiling, trying hard not to keep my fingers moving in desperation that I don’t freeze to my keyboard.

5.      Then at the end of the day, wading out through the white stuff, bounding across ice, that Torvill and Dean would be proud of! To get back to my car to find its frozen over again! Repeat disadvantage 1!

But when it comes down to it, I don’t really mind, we all enjoy what we do. I often think of our office as a bit like a Santa’s Grotto, can be easily missed when not looking for it, as the weather of Lapland inside, but the SEO work we do is absolutely magical.

Tags: Custard Media Solutions, seo

Merry Christmas from Custard

Posted December 15th, 2009 by admin

What better way to celebrate Christmas than with a good old fashioned snowball fight!

As a company, we’re expanding so fast and it’s with regret that we can’t even fit in Rick, Steph, Rachael and Jake into this little ditty – apologies folks, we’ll just have to do another one….!

Merry Christmas from Custard Media.

Tags: custard team, merry christmas

Makethetea.com – It is not my fault

Posted August 5th, 2009 by admin

I come into the office every day and quietly get on with my online PR work, causing no trouble or no harm to anybody.

I am a quiet person who is very inoffensive yet I have caused a massive rift in the office and it has nearly being going on for three weeks.

You see a few weeks back we joined a website called Makethetea.com, an amazing website which randomly selects someone to make the tea in the office so it is not left down to one person all the time….or so I thought.

The first week went well and in fact I was leading the way making the most brews out of everyone in the office….but now that has all changed.

I haven’t been picked to make one in 2 1/2 weeks and it is causing great tension and frustration in the office.

The first week was funny and everyone was having a laugh and a joke about it. I was loving the fact I hadn’t made one cup of tea and was really rubbing it in to everyone thinking, “It isn’t my fault, it is the websites decision, it will be my turn soon.” How wrong was I?!

The second week has proved to be a living hell. Each time the ‘Brew’ button is pressed I panick and actually say a little prayer that it is me and every time it is not.

I have no idea how this has happened and I have contemplated contacting customer services (which Ayman has kindly done already) to find out why I haven’t brewed up in a while.

Rick, the apprentice in the office, has made the most brews and his name comes up all the time. I feel terrible. I even offered to take his next turn I feel that bad!

Now we are into week three and I still haven’t made one.

I now feel guilty drinking tea (but still say I want one anyway) in the office and may surprise them all soon and randomly offer….or I may not!

They are convinced I have secretly contacted customer services and asked them not to select me to brew up, or I have magically changed the site or worst still I actually own the site. It is bad times.

What I thought was a cool and really fair website has turned out to be the bane of my existence. I think I actually hate it. (but I still like tea!) It is very tough at the moment and I hope the tension in the office cools off soon.

I will keep you posted on my tea making and let you know how I get on.

Tags: Makethetea.com, online pr, seo

A bit of a random day for the Custard Media office

Posted July 28th, 2009 by admin

Most of us walk happily into work bright eyed, bushy tailed and in the working mode. Well I was bushy tailed and in the working mode but I definitely wasn’t bright eyed!

On my drive into work this morning I lost one contact lense. Don’t ask how, it really doesn’t make any sense. I hadn’t touched my eye or moved my head, it just simply fell out!

I pulled into the carpark and slowly began searching myself to see if I could find it. I carefully stepped out of the car removing my scarf in slow motion in case it dropped out. Ayman, PR Manager at Custard Media, had just pulled up in the car park and was looking at me doing this rather strange-looking ritual dance and thought I had lost the plot.

Gave up hope and made my way into the office. At 2.30pm the blurred affect is pretty normal now but I will be bringing my spare lenses next time.

Now we are sat here listening to this rather strange choir outside our office. They turned up yesterday and began singing really loudly and apparently we are to expect it every day this week.

They re enacted scenes from the bible and it genuinely sounded like someone was actually being crucified.

We are also convinced that Richard, Custard Media’s apprentice is actually a part of the choir. Every time, just before they are due to start, he seems to need to ‘get some fresh air’ or ‘asks does anyone want anything from Tesco’…we are not so sure!

A normal day in the office at Custard Media but we have fun!

Tags: custard media, online pr, sem, seo

Search Engine Optimisation: Learning The Lingo

Posted June 16th, 2009 by admin

Search Engine Optimisation: Learning The Lingo

Search Engine Optimisation is the process of improving the volume or quality of traffic to a website from search engines via ‘natural’ search results.  For example the earlier a site appears in the search results list, the more visitors it will receive from the search engine.  SEO can target a variation of searches such as image search, local search and industry specific vertical search engines. This is what gives a website web presence.

How does it tie in with search engines?

SEO considers how search engines work and what people search for.  Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.  Search engines love websites that are “search engine friendly” meaning the website design is clear, there a wide range of menus, content management systems and shopping carts, as well as links through keywords, pictures, etc to increase movement in, out and around the site.

What did you say?

If SEO has only just entered your vocabulary and the terms and phrases linked to it are a little cloudy in your head, then worry no more as we at Custard Media have compiled a list of SEO lingo for you to learn.That way you can navigate the SEO minefield successfully, know exactly what you are talking about and know how your business is growing closer to that Google No.1 spot.

Benefit Statement

Benefit statements express how your company’s product or service solves an immediate need and clarifies a specific sales proposition.  These statements are generally written in a “What is in it for me?” fashion where company features are immediately linked to client benefits.  Usually, benefit statements are different for different target groups, depending upon their motivations.  Typical benefit statements generally centre on motivators, something which will give your clients the urge to do something about it.  Word or phrases like; saving time, saving or making more money, helping someone to be more attractive to the opposite sex, gaining new clients Etc.

Brochureware

Brochureware is a negative term that denotes a print brochure being uploaded without revision, as Webpage text.  It is always counterproductive so you should really try and avoid this method.  It does not take into account the interactivity of Web copy, nor is it typically written in a user-centric manner.  In fact, Brochureware sites tend to see poor search engine positioning until the pages are rewritten for Web conversions.

Directory

Directories are compiled lists of sites, categorised and organised by topic. Each of the directory listing contains short, descriptive information about the site and what visitors can find.  Directories are compiled by human editors as opposed to spidering search engines (like Google) and are an excellent way for your company to increase in popularity and its Google page rank.  On the other hand, a poorly written listing that is submitted to Yahoo! and run alongside ineffective writing or keyword research can negatively influence a search marketing campaign.

Call-to-action link

Also known as a hyperlink.  These call-to-action links in Internet marketing campaign guide the reader to a new action step.  You can use them to direct visitors to a new Web page, an email form, a text section within a page or a shopping cart.  When written correctly, call-to-action-links can increase micro-conversion rates and can affect keyphrase relevancy.

Conversion Rates

Conversion rates distinctly measure and determine how many of your prospects have taken your preferred action step.  For example if visitors to your site are reading through different pages on your site or sign up for a newsletter, (also known as micro-conversions) this can lead to your main conversion step such as making a purchase or contacting you for more information.

Description Tag

The description tag is Meta data that appears if you right click your mouse and click ‘View Source’ on any Web page.  The data is generally written like a marketing statement and should clearly communicate the purpose of the page.  Description tags are usually around 170 characters (with spaces).  The description is visible on the SERP with engines that support this tag and generally some search engines such as Google use a copy snippet for the description of the Web page.

Headline
A headline is the fastest and most effective way for customers to learn your company’s main benefits.  Headlines are typically in bolded text and appear at the top of the Web page.  Headlines and sub headlines (see below) are very important to your homepage as online readers do not read, they scan and headlines that are clear and informative make the process easier.

Indexability

Sometimes known as spiderability.

Indexability refers to how easily the content of a site may be retrieved and used in search engine results.

If a site is not indexable, or if a site has reduced indexability, positioning on search engines will suffer.

Hyperlink
Generally a hyperlink is a blue, underlined word or phrase, when clicked upon, takes users to another Web page, or section within the Web page.
Hyperlinks are also known as call-to-action links.

Keyword (or keyword)

A single word (Tyres) that an Internet user would type into a search query box to find products and services, which your company can offer.

Although keyphrases contain individual keywords, optimising for keywords is not recommended.

Keywords tag
The keywords tag is Meta data that appears if you right click your mouse and click ‘View Source’ on any Web page.

This tag is generally not supported in many engines, however the keywords tag is a place to highlight your keyphrases and include misspellings.

This data is written like a marketing statement and should clearly communicate the purpose of the page.

Should be no more than 170 characters with spaces.

Keyphrase (or key phrase; also known as keyword phrase)

A two-or-more-word phrase (like Car Tyres) Internet users would type into a search query box to find products and services which your company has to offer.

Landing Page
Landing pages are pages that users would click through to from a PPC campaign or XML feed (people land on a page as a result of search marketing efforts).

For best results, these landing pages are highly targeted for the reader and specific to the PPC ad or feed description.

For example if you are advertising a big sale of all your products through a PPC ad or feed description and the link directs people to the company home page as opposed to

the sale page, customers would be left feeling frustrated and decrease conversions on the site.

An easy and efficient way for a company to increase their conversion rates is to rewrite their landing pages.

Link Exchange
A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company’s product or service.

For example, a public relations agency may link to a search engine positioning firm’s article on ‘PR and SEO marketing.’

The SEO may then include a link on their site listing the public relations company.

Good link exchange vendors can increase a company’s page rank and increase the number of targeted visitors.

SERP
Search Engines Results Page.

This is the page that users see after typing their search query into an engine.

With conversions starting at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click.

Sub headline
Similar to headlines, sub headlines provide quick-scan benefits and instant information to visitors to your Web page.

Typically beginning with inner paragraphs, sub headlines highlight the following paragraphs main points and benefits.

They can also be inscribed using HTML Heading tags. Positioning for those keyphrases may be improved in the keyphrases appears in the sub headline.

Title
The Title is Meta data that appears if you right click your mouse and click ‘View Source’ on any Web page.

It is so important that every Title tag contains well-researched keyphrases and is written to entice the user to click through from the SERP.

Ideally it should be 50 characters with spaces.

More characters are acceptable but it is a crucial part of your search marketing campaign so it is important to keep it precise and relevant with no waffle.

Every page should have its own Title tag.

Trusted Feed or XML feed
Trusted feed works by allowing a ‘trusted’ third party, usually a search engine marketing company, to ‘feed’ a websites entire online inventory, in database form, directly into the search engines own database or index, bypassing the usual submission process.

Trusted feed is good for site owners because traditionally, database-driven sites such as travel, shopping, auctions and share trading are very difficult to optimise for search engines and consequently haven’t enjoyed much visibility in free listings.

With Trusted Feed, data can be resent every 24 hours to keep pace with changing inventory and the cost is not only fixed, but like all forms of paid-for-search engine marketing, based on results.

Trusted feed does not require any site changes such as rewriting the text or tweaking the code to make it more search engine friendly.

Search Engine Optimisation Writing
SEO writing is specialised copywriting that entails weaving keywords and keyphrases into marketing or informational copy.
The purpose of SEO copywriting is to gain prime positioning for the desired keyphrases, as well as increase page conversion rates.

SPAM
Spam is an Internet term for unsolicited commercial mail.

Search engines are continuously putting up their guard against overzealous search marketers who bombarded them with massive daily submissions and load their pages with keyword junk.

Known as pollution on a company’s website, search engine marketers remove and blacklist all the spam they find from their indexes.

Spidering Search Engines
Google is a prime example of a spidering search engine and is one that uses machines to fetch Websites and record its pages.

The database of over 2 billion Web pages in Google’s search index was gathered together using Google machines and GoogleBot (Google’s ‘spider’ or Web crawling technology.)

Pay for inclusion (PFI)
Designed for Webmasters that are having trouble getting pages listed in spider-based search engines.

A big advantage to PFI is its fast respidering (every 48 hours) giving site owners and Webmasters instant positioning feedback and the ability to change content frequently.

Site owners can submit deep-lined pages and be guaranteed that the URL will be included.

PFI programmes can be highly effective and potent when used in conjunction with seasonal campaign changes through the use of regular refresh cycles and click-based reporting.

Pay per Click (PPC)
Type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click thru).

Usability
Making your site easy for your customers to find the exact information they need.

Anything that makes the process slower inhibits usability.

Intuitive navigation and strong informative text can enhance usability throughout your website.

If you need any more help and advice on SEO and how it can benefit you, visit Custard Media today.