One of Google’s most prominent figures has released a video confirming that the search engine doesn’t consider SEO to be spam. Matt Cutts, the head of the search engine’s Webspam team, answered the question “is SEO spam?” in a newly released video and also gave some hints and tips about Google’s infamously secret algorithm. In…read more
SEO Archives
Google doesn’t consider SEO to be spam
Posted on October 31st, 2011 at 1:58 pm
Posted in Google, Search Engine Optimisation
Top 5 SEO Tips from the A4U Expo 2011
Posted on October 20th, 2011 at 11:03 am
Posted in Search Engine Optimisation
Myself and Matt B today arrived back from the A4U Expo in London, full to the brim with exciting new ideas to improve the SEO services we provide for our clients. While we like to consider ourselves experts in the field, we’re always looking for new ideas and new techniques to help our clients make…read more
Google to reveal less keyword data for Analytics
Posted on October 19th, 2011 at 3:42 pm
Posted in Google, Search Engine Optimisation
Google have posted an entry on both their main blog and Analytics blog about new changes which they say will improve browsing security but will also have a significant impact on many website owners and Analytics users, as it will be harder to track the performance of specific keywords used in a search engine optimisation…read more
SEO study reveals top 3 positions receive 35% of traffic
Posted on October 18th, 2011 at 1:53 pm
Posted in Search Engine Optimisation
In just five years the number of people clicking through the top three Google positions has fallen by almost half according to a new study done by an American SEO company. The top 3 search engine results now generate 35% of all traffic, compared to 62% in 2006. But what does this mean for SEO…read more
The Effects on SEO From the Google Panda Update [Infographic]
Posted on October 10th, 2011 at 5:31 pm
Posted in Google, Online Marketing News
Google has been on the prowl over recent months in an attempt to clean up its search engine. Before the infamous Google Panda Update there were a number of sites ranking in top positions that were there from low quality link building activities. Further from Kaleigh’s post in August, 6 months on from the first…read more
SEO or PPC? How about both…?!
Posted on August 27th, 2011 at 6:43 pm
Posted in Pay-Per-Click (PPC), Search Engine Optimisation
Every day we take enquiries via the Custard Media hotline, and many people ask us whether we’d recommend pay-per-click or SEO for their website. Our answer is usually both together – and here’s why! Matt FMatt F is one of Custard Media’s resident SEO consultants and a certified excel geek. Follow Matt on Twitter: @mattfielding198…read more
The Google Panda update – 6 months on
Posted on August 25th, 2011 at 11:00 am
Posted in Google, Search Engine Optimisation
It was 6 months ago that we saw one of the biggest changes to SEO in a long time – the Google Panda update. Doesn’t time fly! Half a year later, what have been the more long term effects of the update? What is Panda? Unless you’ve been living under a rock, you’ll know that…read more
SEO and the new top level domains
Posted on August 24th, 2011 at 8:54 am
Posted in Internet
The internet will soon change forever following a decision from ICANN (the Internet Corporation for Assigned Names and Numbers) to open up the number of top level domains by allowing companies to register their brand. What does this actually mean? Soon we could see brands having their own domain – such as .google, .facebook or…read more
4 Great Ways to Use Excel for SEO
Posted on August 13th, 2011 at 1:41 pm
Posted in Search Engine Optimisation
Custard Media is home to some true Excel enthusiasts (myself included). It seems there’s no area of SEO that can’t be made easier by Excel – here are 4 of the best uses of Excel for SEO we’ve found this week. Matt FMatt F is one of Custard Media’s resident SEO consultants and a certified…read more
